Communication Management and Analysis (Master's)

Excellent education for your career in communication and media

Good communication management relies on analysis - you will learn both in projects with practical relevance

Communication Management and Analysis (Master's)

Excellent education for your career in communication and media

The degree program imparts analytical, methodical, and practical skills for strategic and creative communication management in various fields. It will thus prepare you perfectly for demanding tasks and management positions in the communications industry as well as in market and media research.

Sound academic training with a high level of practical experience
Great freedom of choice and possibility to set priorities
Project-oriented working and learning
Reasons to Choose Hohenheim

Master’s informational event

How to apply

	Degree Master of Arts		4 semesters 120 credits		Language German \| English		University places 60		Location Stuttgart

Curriculum

The basic area in the first semester highlights two perspectives:

Management & Strategy:
You will deepen your knowledge of communication science approaches and selected business and economic fields.
Analysis & Evaluation:
You will discuss communication science concepts and methods and expand your knowledge of data management and analysis.

In the specialization area (second and third semester) you choose two out of three specialization areas:

Corporate communication
Political communication
Knowledge communication

You will attend two seminars and one project in each of your two specialization areas.

In the supplementary area you can freely choose three courses from the Faculty of Business, Economics and Social Sciences in order to enhance your profile. Here you can also have modules from abroad as well as university language or soft skills courses recognized (F.I.T. courses, e.g. project management).

You complete your studies with the Master's thesis in the fourth semester together with the accompanying colloquium.

Objectives

The degree program will provide you with numerous skills relevant to your future career:

Strategic planning skills in corporate communication, political communication, and handling scientific knowledge
Analytical skills for the systematic understanding of complex problem areas and preparation of creative and sustainable decisions
Methodological skills for collecting, analyzing, preparing, and presenting data for the preparation of data-based and informed decisions as well as the evaluation of existing strategies, processes, and structures
Business skillsto understand fields of work and their topics, processes, and structures as well as cultures
Key communication skills for conveying and implementing goals and strategies

Occupational fields

Graduates have a wide range of career prospects in various professional fields

In companies, organizations, associations, and agencies

Strategic communication and public relations
Internal communication and change management
Media relations
Marketing and advertising
Social media management, community management, and SEO management

In editorial offices and media companies

Journalist/editor (TV, print, radio, online)
Media and publishing management
Advertising marketing and product development
Media marketing
Social media management, community management

In universities, research institutes, and consulting firms

Applied social research
Market and media research
Corporate and political consulting
Academic communication science

Reasons to Choose Hohenheim

Studying at the University of Hohenheim is worth your while.

You will receive personal attention and are able to choose from a broad range of courses.
The University is located in an economically strong region, which is ideally suited for interesting internships and has many job opportunities.
Research and teaching are marked by internationality, innovation, interdisciplinarity, and sustainability.
On campus, there are short distances between lecture halls, cafeterias, libraries, and sports facilities.
You will experience a truly unique university atmosphere enriched by the Baroque palace and the historic gardens and parks.
Being so close to Stuttgart also gives you the opportunity to experience the vibrant city life.

Stays abroad

The Master's program offers opportunities for studying or doing an internship abroad.

The University’s Office of International Affairs advises you on all questions related to studying abroad. Both offices can provide you with useful information and support regarding your stay abroad and help you with the organization.

Research

The institute combines research and teaching at a theoretically and methodologically high level with a strong practical component.

Through the acquisition of various third-party funds, the Institute not only makes an important contribution to basic research, but also to current and practice-oriented issues. The Institute has a clear social-scientific orientation and upholds the guiding principle of the unity of research and teaching.

Additional information

All about Communication Management

Application deadlines
1st subject-related semester	only for the winter semester: 15 June
Higher subject-related semesters	for the winter semester: 15 June for the summer semester: 15 January

Requirements
Formal requirements	Completion of a Bachelor's or equivalent social science degree program (at least 70 ECTS credits in social science modules) At least 15 ECTS credits in social science methodology (e.g. quantitative/qualitative research methods, statistics) Final average grade: at least “good” (2.5)
Content criteria	Interest in questions of communication science and communication management Ability to think across disciplines Analytical skills and willingness to deal with methods and evaluation procedures
Language skills	German language proficiency required English B2
Pre-study internship	no

Selection procedure
Selection criteria	Final average grade of university degree Practical professional experience Detailed information can be found in the admission regulations
Selection interview	no