Bedeutung von Verbrauchereinstellungen für Kauf und Ausgabenhöhe bei Öko-Lebensmitteln

Publication Type
Contribution to conference
Authors
Niessen, J.
Year of publication
2008
Published in
Neue Impulse in der Agrar- und Ernährungswirtschaft
Editor
Pöchtrager, S. et al.
Pubisher
Universität für Bodenkultur , Wien
Page (from - to)
71-72
Conference name
18. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie
Conference location
Wien
Conference date
18. - 19. September 2008
Abstract

In the past, predominantly interviews have
been used to valuate the German demand for organic
food and associated consumers' attitudes. These
interviews' explanatory power is limited due to consumers'
overestimation of household expenditures,
buying frequencies or quantity of organic food. When
using consumer panels, it is possible to simultaneously
examine realised behaviour together with attitudes
of consumers obtained by panel insertions.
Such methodology enables to identify which attitudes
affect spending for organic food. Therefore these
attitudes should be taken into account within applied
marketing policy for organic food.

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