Conception, development and realization of an IT model for quality assurance and traceability of meat and meat products in dynamically configured supply chains (IT FoodTrace) - Sub-Project 1.6: Consumer
- Status
- completed
- Project begin
- 01.06.2006
- Project end
- 31.05.2009
- Sponsor mark
- FKZ 0330761
- Project-Homepage
- http://www.itfoodtrace.de/
- Keywords
- Fleischerzeugnisse, Rückverfolgbarkeit, Verbraucherforschung
The aim of the sub-project is to analyse consumers´ information requirements, as well as terms and conditions for the provision of truthful information. In order to achieve these objectives, the sub-project is subdivided into two sections (1.6.1 and 1.6.2). One section will be completed by the University of Hohenheim (1.6.1), while the second section will be completed by the Consumer Association of Baden-Württemberg.
SP 1.6.1: Consumer Analysis
Within this section, the meaning of traceability, in terms of food and the meaning of specific product and process characteristics (credence characteristics), from consumers’ perspectives will be described and analysed. Furthermore, the meaning of trust for the functioning of markets will be empirically investigated. The data inquiry will be undertaken by using the means-end-chain method with the laddering interview technique.
SP 1.6.2: Truthful Information
Within this section, the terms and conditions for truthful information transmission will be analysed. The focus will be on electronic information systems with regards to cross-communication. Furthermore, concepts of signalling and third-party assurance will be analysed regarding their appropriateness.
Involved institutions
- Agricultural Markets and Marketing
- Hohenheim Research Center for Bioeconomy
- Institute of Agricultural Policy and Markets
Further Information
Sponsors
Publications in the course of the project
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Rückverfolgbarkeit und das Eating-Out-Paradoxon
2009: C. Rogge, L. Lichtenberg, T. Becker
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Bereit, zu zahlen? Beispiel: Rückverfolgbarkeit von Fleisch
2009: L. Lichtenberg, S.-J. Jerzenbeck (geb. Heidecke), T. Becker
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Determination of German consumer attitudes towards meat traceability by means-end-chain theory
2008: L. Lichtenberg, T. Becker
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Ermittlung der Zahlungsbereitschaft für die Rückverfolgbarkeit von Fleisch mit Hilfe der Conjoint-Analyse - Determination of the willingness-to-pay for traceability of meat by means of conjoint analysis
2008: L. Lichtenberg, S.-J. Jerzenbeck, T. Becker
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Traceability of meat: Consumers´ associations and their willingness-to-pay
2008: L. Lichtenberg, S.-J. Jerzenbeck (geb. Heidecke), T. Becker
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Traceability and the Eating-Out-Paradox
2008: C. Rogge, L. Lichtenberg, T. Becker
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Willing to pay? Example: Traceability of meat (Poster)
2008: L. Lichtenberg, S.-J. Jerzenbeck, T. Becker
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Determination of the willingness-to-pay for traceability of meat by means of conjoint analysis
2008: Lichtenberg, L., Jerzenbeck (geb. Heidecke), S.-J., Becker, T.