Conception, development and realization of an IT model for quality assurance and traceability of meat and meat products in dynamically configured supply chains (IT FoodTrace) - Sub-Project 1.6: Consumer

Status
completed
Project begin
01.06.2006
Project end
31.05.2009
Sponsor mark
FKZ 0330761
Project-Homepage
http://www.itfoodtrace.de/
Keywords
Fleischerzeugnisse, Rückverfolgbarkeit, Verbraucherforschung
Description

The aim of the sub-project is to analyse consumers´ information requirements, as well as terms and conditions for the provision of truthful information. In order to achieve these objectives, the sub-project is subdivided into two sections (1.6.1 and 1.6.2). One section will be completed by the University of Hohenheim (1.6.1), while the second section will be completed by the Consumer Association of Baden-Württemberg.

SP 1.6.1: Consumer Analysis
Within this section, the meaning of traceability, in terms of food and the meaning of specific product and process characteristics (credence characteristics), from consumers’ perspectives will be described and analysed. Furthermore, the meaning of trust for the functioning of markets will be empirically investigated. The data inquiry will be undertaken by using the means-end-chain method with the laddering interview technique.

SP 1.6.2: Truthful Information
Within this section, the terms and conditions for truthful information transmission will be analysed. The focus will be on electronic information systems with regards to cross-communication. Furthermore, concepts of signalling and third-party assurance will be analysed regarding their appropriateness.

Involved institutions

Further Information

Sponsors

Publications in the course of the project