Bachelor of Science

Digital Business Management

Digital Business Management is a Bachelor's degree program in business administration with a focus on the digital management of companies and organizations. Today's world is becoming more and more digital. In the future, digitization will play an even greater role than it already does. It is time for new ideas, business models, and digital evolution to prepare the economy for the future and make it digital. In this degree program, you will not only learn how companies have evolved due to technological changes, but also how you can continue to help shape these developments.

What you can expect:

Studies relevant to the future with very good career prospects
Degree program specialized in digital competencies with fundamentals in economics and information systems as well as individual options for specialization
Good contacts to business and science as well as close exchange with practitioners
Possibility of integrating an internship and stay abroad into the program

Studies | After your studies | Application | Campus life

Bachelor of Science

Digital Business Management

What you can expect:

Studies relevant to the future with very good career prospects
Degree program specialized in digital competencies with fundamentals in economics and information systems as well as individual options for specialization
Good contacts to business and science as well as close exchange with practitioners
Possibility of integrating an internship and stay abroad into the program

Studies | After your studies | Application | Campus life



Start of studies Winter semester	Degree Bachelor of Science	6 semesters 180 Credits


Language of instruction German	University places 100 (restricted admission)	Location Stuttgart

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Studies

Individual and focused on the future

In the Digital Business Management Bachelor's degree program, you will learn the basics of economic trade and how companies function. In addition, you focus on managing digital transformation. A combination of business administration and economics as well as information systems and sociology form the basis of the program. This means that you deal with topics like marketing, finance, programming, data analysis, and also new technologies like artificial intelligence. You can individually design 40% of your studies and choose courses related to the digitalization of business and society in the profile area according to your interests.

More about the degree program content

Studies

Individual and focused on the future

In the Digital Business Management Bachelor's degree program, you will learn the basics of economic trade and how companies function. In addition, you focus on managing digital transformation. A combination of business administration and economics as well as information systems and sociology form the basis of the program. This means that you deal with topics like marketing, finance, programming, data analysis, and also new technologies like artificial intelligence. You can individually design 40% of your studies and choose courses related to the digitalization of business and society in the profile area according to your interests.
More about the degree program content

After your studies

Helping to shape the digital transformation

As a graduate of the Digital Business Management bachelor's degree program, you are ideally qualified to help shape digital development. The basic education in business administration, economics, and business informatics gives you the opportunity to enter companies and organizations as a generalist. The specialization in digital management, however, qualifies you especially for areas where you can use your technological and social skills and shape companies and organizations for the future. Want to learn more before diving into the professional world? With a Master's degree, you can further deepen your knowledge.
More about career entry and Master’s studies

After your studies

Helping to shape digital transformation

As a graduate of the Digital Business Management bachelor's degree program, you are ideally qualified to help shape digital development. The basic education in business administration, economics, and business informatics gives you the opportunity to enter companies and organizations as a generalist. The specialization in digital management, however, qualifies you especially for areas where you can use your technological and social skills and shape companies and organizations for the future. Want to learn more before diving into the professional world? With a Master's degree, you can further deepen your knowledge.

More about career entry and Master’s studies

Applying

Admission type	Limited number of spots in the program (100 university places)
Start of studies	Winter semester
Application deadline	15 July
Admission requirements	University entrance qualification (HZB) Proof of your participation in an orientation test: Orientation test www.was-studiere-ich.de
Selection criteria	Average grade of your university entrance qualification (e.g. Abitur), vocational training or internships, extracurricular achievements
Application to a higher subject-related semester is possible for the winter semester (application deadline: July 15) and summer semester (application deadline: January 15).
Admission regulations

Info on applying for Bachelor’s

Apply online now!

Podcast

WiSo Hohenheim

WiSo Hohenheim is a podcast by students for students and all those who want to become students. In the podcast, students from the Faculty of Business, Economics and Social Sciences (WiSo) provide insights into the Bachelor's degree programs offered by the Faculty of WiSo at the University of Hohenheim. In addition to the various business programs, the podcast also discusses campus life and explains why and how a stay abroad broadens one's horizons.

Click here to listen to the podcast (only in German)

Accreditation

The quality of the degree program is checked regularly.

Learn more about our quality management

What our students say

"The pandemic in particular has shown me that digitalization and the digital transformation that goes with it are driving factors of the future. With a program focused purely on business and economics, I would miss solving economic problems with digital approaches. That's why I chose Digital Business Management. In this degree program, I am learning to deal with issues at the interface between management and IT." Alix Schütt

Good to know

An interview with the degree program director Prof. Dr. Henner Gimpel (in German)

Campus life

Get involved, have fun, and make friends for life

The distances from your lectures to your leisure time activities are short in Hohenheim. You can expect a lively campus life with a dedicated student body. Get involved in student groups, try a new sport, or dance the night away at one of the student parties. As a campus university, we have a lot to offer.

More about campus life

Campus life

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