Foto: Universität Hohenheim / Lizenz

Social media

Traditional press relations have changed dramatically over the past ten years with the success of social media. Networking on Instagram, X (formerly known as Twitter), LinkedIn, etc. via the channels of the University of Hohenheim makes it possible for you to present and disseminate your topics to specific target groups. The university's social media editorial team can help you find the right channel for your content.

Depending on the channel, the focus is on different target groups and topics. The social media editors help you to assign your topics to the right target groups. Please contact them in good time to clarify which criteria apply to which channel and which content / media (incl. image rights) may be required.

Instagram

The University of Hohenheim’s Instagram channel is aimed at students, prospective students, and pupils and serves as a "window into the university."

In addition to colorful topics from science, campus life, or special personalities and achievements, the focus is also on the degree programs and other student topics such as elections or rankings.

They are communicated in the form of a feed post, a reel, a story, or even a LIVE broadcast.

X (formerly known as Twitter)

Short, up-to-date, and to the point: X (formerly known as Twitter) focuses on the target groups of the press, politics, the scientific community, and stakeholders who want to be informed in a meaningful way in just a few characters.

Press releases about research topics, event announcements, topics from university politics, but also visits of high-ranking politicians and achievements of our researchers are posted or shared on this platform with more than 4,000 followers.

LinkedIn

LinkedIn is characterized by a high level of interaction and, is the largest social network at the University of Hohenheim.

As a primarily professionally oriented network, the University of Hohenheim’s LinkedIn page is also aimed at alumni, academics, professionals, interested parties, and companies.

In the categories Science, Events, Ranking, and News, Our Professors, Mobility, and Alumni, the university shows its topics related to startups and scientific projects. Its job advertisements also present it as an attractive employer. With information on events, lectures, and seminars in the event calendar, the community is always up to date on activities in Hohenheim.

Facebook

Even though Facebook has been driven out of the center of power over the years by new networks like Instagram and X (formerly known as Twitter), the heart of the Meta corporation is still the social network with the most users. The University of Hohenheim uses the reach of the more than 24,000 subscribers to its pages in German and English and addresses all university members, alumni, international students and staff, and the interested public.

Mainly events are communicated here, but also political visits and other information for the international general public find their place on these pages.

YouTube

The YouTube account of the University of Hohenheim has almost 3,000 subscribers. As the second largest search engine after Google, the YouTube Channel targets students, prospective students, and the general public interested in science.

In addition to image and degree program films, the numerous playlists have much to offer those interested: Selected podcasts from the university, lectures, impressions of festivities on campus, information about the start of studies, and science news videos on the topics of the university such as bioeconomy – this and much more can be found in the more than 400 videos.

Mastodon

With just 366 followers so far, Mastodon is the newest and smallest social network at the University of Hohenheim, but has been gaining in importance nationally and internationally since Elon Musk's X takeover (formerly known as Twitter).

Press releases, events, or topics from university policy are communicated here to the target groups of politicians, journalists, data protection officers, and public institutions.

Mastodon has what it refers to as “instances,” and is characterized by an active and topic-specific community.

Join in

Do you want to create your own account on a social network and communicate your topics with your own community? We have compiled the most important specifications and tips for you.

Get in touch with us.

Podcasts

Whether you’re on the way to university, work, into town, or completely relaxed at home: With our podcasts you can find out about exciting topics related to research and studies at the University of Hohenheim.

You can find our podcasts on Spotify and all popular podcast platforms.

Selected playlists are also available on the YouTube channel of the University of Hohenheim.

  • This is bioeconomy! (episodes in German) A Uni Hohenheim original podcast
  • WiSo Hohenheim? (episodes in German) The podcast about the Bachelor's programs of the Faculty of Business, Economics and Social Sciences at the University of Hohenheim
  • News4internationals - The international podcast (episodes in English)
  • Connecting Science - A podcast about the Computational Science Lab at the University of Hohenheim
  • Futur I - A podcast about innovation research at the University of Hohenheim (episodes in German)
  • Hohenheim China Dialog - the podcast: China Competence in Hohenheim (CHIKOH) (episodes in German)

Are you currently producing a podcast yourself in your lecture, your institute, or your department and want to get it out there? Then get in touch with us!

Data protection

All information about the processing of your data can be found in our legal information section.

Foto: Universität Hohenheim / Wolfram Scheible

Contact

Corinna Schmid
Social Media Manager
Press, Internal Communications, and Social Media Staff Unit

E presse@uni-hohenheim.de | T +49 711 459-24418