What They See is What You Get: Using Cluster Analysis of Eye Tracking Data for Advanced Identification of Visual Perception Types

Publication Type
Lecture
Authors
Stepahnie Geise; Marko Bachl
Year of publication
2010
Conference name
Pre-Conference "Researching (Popular) Media in the Age of Convergence: Methodological innovations in the study of media industries, texts, technologies and audiences” der Popular Communication Division in der International Communication Association
Conference location
Singapur
Conference date
22. 6. 2010

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