Sources of trust in permission-based mobile marketing: a cross-country comparison
- Publication Type
- Contribution to conference
- Authors
- Karjaluoto, Heikki / Kautonen, Teemu / Jayawardhena, Chanaka / Kuckertz, Andreas
- Year of publication
- 2007
- Conference name
- 4. EAISM Workshop on Trust within and between Organizations
- Conference location
- Amsterdam, Netherlands