Sources of trust in permission-based mobile marketing: a cross-country comparison
- Publikations-Art
- Kongressbeitrag
- Autoren
- Karjaluoto, Heikki / Kautonen, Teemu / Jayawardhena, Chanaka / Kuckertz, Andreas
- Erscheinungsjahr
- 2007
- Tagungsname
- 4. EAISM Workshop on Trust within and between Organizations
- Tagungsort
- Amsterdam, Netherlands