Promoting the Shareconomy: The effectiveness of beneficial appeals to advertise renting and reselling platforms
- Publication Type
- Contribution to conference
- Authors
- Schwenk, J., Hüttl-Maack, V., Pagel, S.
- Year of publication
- 2015
- Published in
- Proceedings of the 14th ICORIA: International Conference of Research in Advertising
- Conference name
- ICORIA
- Conference location
- London