Promoting the Shareconomy: The effectiveness of beneficial appeals to advertise renting and reselling platforms
- Publikations-Art
- Kongressbeitrag
- Autoren
- Schwenk, J., Hüttl-Maack, V., Pagel, S.
- Erscheinungsjahr
- 2015
- Veröffentlicht in
- Proceedings of the 14th ICORIA: International Conference of Research in Advertising
- Tagungsname
- ICORIA
- Tagungsort
- London