Overcoming the binary logic of adoption: On the integration of diffusion of innovations theory and the concept of appropriation
- Publication Type
- Book chapter
- Authors
- Karnowski, V. ; von Pape, T. ; Wirth, W.
- Year of publication
- 2011
- Published in
- The Diffusion of Innovations. A Communication Science Perspective.
- Editor
- Vishwanath, A. ; Barnett, G.
- Pubisher
- Peter Lang , New York
- Page (from - to)
- 57-76