How to make customers take responsibility in service production: Suggestibility and motivational effects of service locus of control

Publication Type
Book chapter
Authors
Büttgen, M./ Ates, Z.
Year of publication
2009
Published in
QUIS 11 - Moving forward with service quality. Proceedings of the OUIS 11 - Services Conference, June 11-14, 2009
Editor
Stauss,B./ Brown, S.W./ Edvardsson, B./Johnston, R.
Page (from - to)
32
Conference name
QUIS11 Services Conference
Conference location
Wolfsburg
Conference date
11.-14.06.2009

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