Examining the Effectiveness of Sponsorship and Ambush Marketing

Publication Type
Contribution to conference
Authors
Frey, R., Ertz, E., Büttgen, M.
Year of publication
2015
Published in
Proceedings of the AMA 2015 Winter Marketing Educators' Conference
Band/Volume
26/
ISBN / ISSN / eISSN
978-1-5108-0450-0
Page (from - to)
I13
Conference name
AMA 2015 Winter Marketing Educators' Conference
Conference location
San Antonio, USA
Conference date
13-15 February, 2015

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