Consumer's view on agricultural products produced with low quality water: A case from Jordan
- Publication Type
- Contribution to conference
- Authors
- Majdalawi, M.
- Year of publication
- 2003
- Published in
- CRISTOVAO, A. and L. OMODEI ZORINI (eds.) Farming and Rural Systems Research and Extension. Fifth International Farming Systems Association European Symposium, Italy
- Page (from - to)
- 299 - 308
- Conference name
- Fifth International Farming Systems Association European Symposium
- Conference location
- Florenz, Italien
- Keywords
- consumer
The agricultural products in Jordan are being irrigated by different qualities of water, i.e. treated water, mixed water or high quality water. The cost of these qualities are different, from the farmer side, he wants to decrease the cost of production and increase his profit so he uses the water with the lowest cost, and the consumer prefers to buy a good quality of products with the lowest price. The use of low quality water for irrigation, the consumer's response and his acceptance of the products that has been irrigated by this water should be studied, in rural or urban areas. This paper focuses on the Socio- economic features of the consumer's reaction of farm products irrigated with low quality of water, and then to quantify consumer preferences and perception for this water in rural and urban areas in Jordan. The consumer's knowledge of the effect of low quality irrigation water, his willingness to pay according to the quality and his preferences of different qualities, are being analysed. This analysis was in three different markets in Jordan; two are rural markets and the third one is urban market. The main results in this study are that the consumer's acceptance and his knowledge about low quality water for irrigation and its effect on the products are different from one market to another and for one product to another. The good quality and low price of products, which have been irrigated with low quality of water, will increase the acceptance of these products by consumers.