Are all opinion leaders opinion givers? Are all opinion givers opinion leaders? A clarification of constructs based on empirical data
- Publication Type
- Lecture
- Authors
- Tschoertner, Anke; Jers, Cornelia; Schenk, Michael
- Year of publication
- 2006
- Editor
- International Communication Association
- Conference name
- 55. Jahrestagung der International Communication Association
- Conference location
- Dresden
- Conference date
- 23.06.2006