Social media is becoming increasingly important while structuring our behavior and our perceptions. Thus, it is also promising as an advertising platform to reach as many people as possible worldwide. This does not require any elaborate advertising campaigns, as users increase the reach of the advertising content themselves. Teenagers and young people in particular use social media more frequently and for longer periods of time. In this context, the nature of gambling advertising, in which gambling is portrayed as something quite commonplace, in the sense of a leisure activity, appears to be problematic.
Contact:
Dr. Steffen Otterbach, Department of Household and Consumer Economics, +49 711 459 23425, email
Andrea Wöhr, Gambling Research Center, +49 711 459 22122, email