Value Creation (Special Issue)

Publication Type

Book

Authors

Kohtamäki, Marko / Kuckertz, Andreas (Hrsg./Eds.)

Year of publication

2009

Published in

International Journal of Entrepreneurial Venturing

Band/Volume

1/2

A firm’s capacity to create value is a key factor in its performance. In times of increasing global competition, however, companies are forced to create ever more value while simultaneously aiming to achieve lower costs. Against this background, value creation is a concept that has prompted tremendous interest and that has been applied by scholars from different disciplines, in particular, strategy, product engineering and marketing. Value creation is at the core of entrepreneurial activities, and is reflected in the exploitation of opportunities and subsequent organisational growth. However, our understanding of the nature of value creation, how to achieve it and how to capture it, is still limited. Research is still necessary that illuminates the mechanisms and causal relationships underlying the creation of value. For this reason, the present special issue collects six articles that significantly contribute to the closure of this apparent research gap. Owing to the purpose of this special issue to combine various perspectives on value creation, we define value relatively broadly as the monetary worth that results from various customer benefits (e.g., financial, technological and social) offered to the market.