The Influence of Sustainability Orientation on Entrepreneurial Intentions – Investigating the Role of Business Experience

Publication Type

Journal contribution (peer reviewed)

Authors

Kuckertz, Andreas / Wagner, Marcus

Year of publication

2010

Published in

Journal of Business Venturing

Band/Volume

52/5

Page (from - to)

524-539

Do individuals who are concerned by issues of sustainability also exhibit strong entrepreneurial intentions? Given that existing imperfections in the market create numerous opportunities for entrepreneurship connected with sustainable development, adding individual sustainability orientation to models of entrepreneurial intention could increase their explanatory power. Based on survey data collected from students and alumni of a German technical university, we provide evidence that entering sustainability orientation into the equation is actually meaningful. However, our findings suggest that the positive impact of sustainability orientation vanishes with business experience. Consequently, we suggest measures to nourish an evidently existing potential for sustainable entrepreneurship.