Sources of trust in permission-based mobile marketing: a cross-country comparison
- Publication Type
- Book chapter
- Authors
- Karjaluoto, Heikki / Jayawardhena, Chanaka / Kuckertz, Andreas / Kautonen, Teemu
- Year of publication
- 2008
- Published in
- Trust and New Technologies: Marketing and Management on the Internet and Mobile Media
- Editor
- Kautonen, Teemu / Karjaluoto, Heikki
- Pubisher
- Edward Elgar , Cheltenham
- Page (from - to)
- 165-181