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Startpage
University
Organizational Chart
Poly Kur: Positionierungsstrategien für eine Haarpflegemarke
Publication Type
Journal contribution
Authors
Büttgen, M./Kepper, G./Köhler, R.
Year of publication
1996
Published in
Markenartikel
Band/Volume
58. Jg./
Page (from - to)
405-413
Involved persons
Prof. Dr. Marion Büttgen
Involved institutions
Institute of Marketing & Management
Business Administration: Corporate Management
Faculty of Business, Economics and Social Sciences
Faculties
University of Hohenheim
