Planned but Not Purchased? A Field Study of Drivers and Consequences of Failed Purchases
- Publication Type
- Contribution to conference
- Authors
- Huettl, V.; Kovacheva, A.; Inman, J.
- Year of publication
- 2014
- Published in
- Proceedings of the Association for Consumer Research 2014 North American Conference
- Conference location
- Baltimore
- Conference date
- October 2014