Marketing Transformation – Vom Marketing zum Entrepreneurial Marketing am Beispiel der Deutschen Telekom AG
- Publication Type
- Book chapter
- Authors
- Allmendinger, Martin
- Year of publication
- 2015
- Published in
- Management: Entrepreneurial Marketing
- Editor
- Kuckertz, Andreas
- Pubisher
- Springer Gabler , Wiesbaden
- Page (from - to)
- 10-11