Legitimizing Innovative Ventures Strategically – The Case of Europe’s First Online Pharmacy
- Publication Type
- Book chapter
- Authors
- Kuckertz, Andreas / Schröder, Karsten
- Year of publication
- 2010
- Published in
- E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology
- Editor
- Kollmann, Tobias / Kuckertz, Andreas / Stöckmann, Christoph
- Pubisher
- IGI Global , Hershey, PA
- Page (from - to)
- 89-103