I want you to open my letter: Effects of uncommon envelope formats and materials
- Publication Type
- Contribution to conference
- Authors
- Huettl-Maack, V.; Daume, J.; Gierl, H.
- Year of publication
- 2014
- Published in
- Proceedings of the 43rd Annual Conference of the European Marketing Academy (EMAC)
- Conference name
- 43rd European Marketing Association Conference
- Conference location
- Valencia
- Conference date
- 3. - 6. Juni 2014