How to communicate sustainable lifestyles to hard-to-reach consumers? A report on the large scale experiment "balance-f".
Publication Type
Internal report
Authors
Kreeb, Martin/ Reisch, L./ Bietz, S.
Year of publication
2006
Published in
Proceedings of the SCORE! Launch Conference "Sustainable Consumption and Production: Opportunities and Threats"
Editor
Charter, M/ Tucker, A.
Pubisher
Wuppertal Institute for Climate, Energy and Environment, in cooperation with the UNEP Centre for Sustainable Consumption and Production (CSCP)
, Wuppertal
Page (from - to)
39-52
Conference name
Sustainable Consumption and Production: Opportunities and Threats
