How to Avoid Brand Dilution: The Use of Conjunctive Cues in Advertisements for Brand Extensions
- Publication Type
- Book chapter
- Authors
- Hüttl-Maack, V., Gierl, H.
- Year of publication
- 2015
- Published in
- Advances in Advertising Research
- Pubisher
- Gabler , Wiesbaden
- Band/Volume
- V/
- Page (from - to)
- 22