How Money Priming Affects Product Evaluation and Self-Brand Connection
- Publication Type
- Contribution to conference
- Authors
- Gatter, M. S., Hüttl-Maack, V.
- Year of publication
- 2016
- Published in
- Proceedings of the 15th ICORIA: International Conference on Research in Advertising
- Conference name
- ICORIA
- Conference location
- Ljubljana