Everybody's Darling? Anforderungen der Stakeholder an den idealen Marketeer
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Frey, R.-V./Steckstor, D./Büttgen, M. (2012)
- Year of publication
- 2012
- Published in
- Marketing Review St. Gallen
- Band/Volume
- 30. Jg./Nr. 6
- Page (from - to)
- 22 - 26