Electronic Word-of-Mouth: Do the number of reviewing customers and the dispersion of ratings affect evaluations?
- Publication Type
- Contribution to conference
- Authors
- Huettl, V.; Gierl, H.
- Year of publication
- 2012
- Published in
- Proceedings of the 11th ICORIA: International Conference on Research in Advertising
- Conference name
- ICORIA
- Conference location
- Stockholm
- Conference date
- Juni 2012