Don’t Jump the Bandwagon – The Negative Effects of Sharewashing (accepted for presentation at European Marketing Academy Conference (EMAC))
- Publication Type
- Contribution to conference
- Authors
- Lehr, A., Büttgen, M.
- Year of publication
- 2018
- Conference name
- European Marketing Academy Conference (EMAC)
- Conference location
- Glasgow, UK
- Conference date
- May, 29 - June 1, 2018
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- Faculty of Business, Economics and Social Sciences
- University of Hohenheim
- Faculties