Der Einfluss nationaler Spezifika auf die internationale Employer Brand-Positionierung
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Steinberg, L./Büttgen, M.
- Year of publication
- 2012
- Published in
- Personal Quarterly, Schwerpunktheft Employer Branding
- Band/Volume
- 64/3
- Page (from - to)
- 23-27