Co-production for mutual benefit: measurement and determinants of effective customer participation
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Büttgen, M.
- Year of publication
- 2005
- Published in
- Proceedings of the Annual INFORMS Marketing Science Conference
- Conference name
- INFORMS Marketing Conference
- Conference location
- Atlanta
- Conference date
- 16.-18.06.2005