An Empirical Analysis of Sunk Cost Effects in Business-to-Business Negotiations: The Moderating Role of Hierarchy
- Publication Type
- Working paper
- Authors
- Kasprzak, S.
- Year of publication
- 2016
- Published in
- Hohenheimer Arbeits- und Projektberichte zum Marketing & Business Development
- Editor
- Förderverein für Marketing & Business Development e.V.