An alternative to "preaching to the choir" - Communicating sustainable lifestyle options to a low interest target group.
- Publication Type
- Working paper
- Authors
- Kreeb, Martin/ Reisch, L./ Bietz, S.
- Year of publication
- 2007
- Page (from - to)
- 187-193
- Conference name
- Macromarketing and Development: Building Bridges and Forging Alliances
- Conference location
- Washington, D. C.