Identification of TV Trends
- Status
- completed
- Project begin
- 01.01.2014
- Project end
- 30.11.2015
- Keywords
- angewandte Forschung, Qualitative Forschung
Description
We were carrying out a qualitative study with young creatives on behalf of a big German private TV broadcaster. The aim was to identify new, innovative TV formats and trends. Therefore we were using a combination of methods: in-depth interviews, focus groups, and an online-Delphi.