Educating for Technology Take-off

New technologies and innovations offer significant opportunities to farm businesses to improve the efficiency and effectiveness of operations, enhance yields and outputs, as well as reducing environmental impacts. However, uptake of new technologies on farms is patchy. Here we propose educational technology adoption tools with the following objectives:
1) To deliver an innovative engagement framework that facilitates technology adoption on farms across Europe; e.g. to embrace the benefits of using enhanced animal genetics or to advance the use of precision machinery technologies in crop production.
2) To demonstrate increased outputs as well as improved environmental performance through technology uptake.
3) To ensure young farmers, businesses managers and advisors have the capability and foresight to engage with new technologies and can identify financial benefits that can accrue.
4) To develop agricultural student amabassadors to work with farmers to increase technology adoption