Publications: M.Sc. Marion Popp
| Title | Year | Literature Type | Authors |
|---|---|---|---|
| Which employee interaction behavior is most beneficial? – A situation based analysis. | 2017 | Working paper | Popp, M./Bürkin, B. & Hadwich, K. |
| A Customer Empowerment Framework: A qualitative study unveiling the determinants and consequences from a customer’s perspective. | 2016 | Contribution to conference | Braun, C., Popp, M., & Hadwich, K. |
| Can Customers Be Differentiated By Their Targeted Benefits? Drawing A Customer Portrait Based On Empirical Research On Customer Engagement Behaviors And Benefits. | 2016 | Contribution to conference | Braun, C., Batt, V., Popp, M., Hadwich, K. & Bruhn, M. |
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Einsatz geeigneter Führungsstile im Prozess der Servicetransformation
Servicetransformation |
2016 | Journal contribution (peer reviewed) | Popp, M. |