Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- Gierl, H.; Huettl, V.
- Year of publication
- 2010
- Published in
- International Journal of Research in Marketing
- Band/Volume
- 27, No. 3/
- Page (from - to)
- 225 - 235