A Cultural Perspective on Personalized eLearning - Designing Corporate Trainings for Chinese Learners

Publikations-Art

Kongressbeitrag

Autoren

Daniela Mösle, Philipp Melzer, Mareike Schoop

Erscheinungsjahr

2018

Veröffentlicht in

Tagungsband Multikonferenz Wirtschaftsinformatik 2018

Herausgeber

Paul Drews, Burkhardt Funk, Peter Niemeyer und Lin Xie

ISBN / ISSN / eISSN

978-3-935786-72-0

Tagungsname

Teilkonferenz 'E-Learning and Educational Service Engineering' im Rahmen der Multikonferenz Wirtschaftsinformatik 2018

Tagungsort

Lüneburg, Deutschland

Tagungsdatum

06.03.2018- 09.03.2018

In a globalized world, as we live in today, corporate training oftentimes takes place online. These online learning environments can be personalized for cultural groups to reach better learning outcomes. This paper examines dimensions for cultural personalization evaluating corporate trainings with Chinese learners. It thus relies on Design-Based Research to develop a toolbox along cultural dimensions and aspects of personalization. The aim is to help trainers to adapt trainings to the Chinese target group with the focus lying on the didactic aspect of how to transfer content to achieve optimal learning outcomes.