Credibility as a Key Concept for Communication Management. What Carl I. Hovland and his Successors Can Tell Modern Corporate Communications.
- Publikations-Art
- Vortrag
- Autoren
- Huck, Simone
- Erscheinungsjahr
- 2005
- Tagungsname
- First European Communication Conference
- Tagungsort
- Amsterdam (Niederlande)
- Tagungsdatum
- 26.11.2005