Can Customers Be Differentiated By Their Targeted Benefits? Drawing A Customer Portrait Based On Empirical Research On Customer Engagement Behaviors And Benefits.
- Publikations-Art
- Kongressbeitrag
- Autoren
- Braun, C., Batt, V., Popp, M., Hadwich, K. & Bruhn, M.
- Erscheinungsjahr
- 2016
- Tagungsname
- The 2016 Winter Marketing Academic Conference (Winter AMA)
- Tagungsort
- Las Vegas, USA