Selective exposure and hostile media perceptions during election campaigns
- Publikations-Art
- Zeitschriftenbeitrag (peer-reviewed)
- Autoren
- Marko Bachl
- Erscheinungsjahr
- 2017
- Veröffentlicht in
- International Journal of Public Opinion Research
- Band/Volume
- 29/2
- DOI
- 10.1093/ijpor/edw014
- Seite (von - bis)
- 252-262
How partisans select and perceive political news during election campaigns is an important question in political communication research. This article interrelates two prominent concepts: the selective exposure and the hostile media paradigms. I argue that some media outlets are more likely than others to be selected based on political preferences and that the partisan leanings of these outlets are perceived as friendly by their audiences. Other outlets are selected regardless of political alignment. Here I expect to find hostile media perceptions. An analysis of representative survey data from the 2009 and 2013 German national election studies reveals support for the proposed pattern. However, the overall magnitudes of selective exposure and bias perceptions are limited in the campaigns under investigation.